重新审视受众在当前广告传播中的定位

To re-examine audiences position in current advertisement dissemination

信息的急剧膨胀,使广告传播效果研究越来越成为广告传播过程研究中的重要课题。受众地位分析是此研究中的重要环节。本文从主客体关系着眼,提出确立受众在当前广告传播过程中的主体定位观点,以及确定广告受众主体地位的措施建议,这对促进并提高广告传播效果以及研究广告行业的健康发展是大有裨益的。

Nasty play of information inflation, make the advertisement dissemination effect research become an important topic in the process of the advertisement dissemination research more and more. The analysis to audience position is the important link in this research, this article fixs attention on the host and guest body relation, putting forword the standpoint that definite the corpus position of the audience in current advertisement dissemination. To promote and raise advertisement disseminationeffect and study advertise profession of healthy development, it brings great benefit.