摘要
企业经营哲学是企业经营活动的指导思想,是企业奉行的市场营销观念,对企业的营销活动起着一种导向作用。随着经济的全球化,知识化,服务业的产业化,我国汽车行业的经营哲学发生了变化,它的经营也经历了一系列演变。但市场营销还存在着以产品为导向的市场营销近视症现象。
Enterpise management conception guides the operation of corporate management embodying their marketing strategies. With the economic globlization, technology economy and service industrialization industry has experienced a series of changes in management practices. However, there still exists the tendency of product - oriented marketing notions.
出处
《商业研究》
北大核心
2006年第23期120-122,共3页
Commercial Research
关键词
经营哲学
汽车行业
营销策略
经营演变
management conception
automobile industry
marketing strategy
management evulufion
