企业与非政府组织的关系:态度与策略

The Relationship Between Corporations and Non-governmental Organizations

非政府组织是非市场环境的一个重要组成部分。非政府组织对市场主体———企业产生什么影响?企业在如何与非政府组织打交道?西方学者对这些问题进行了广泛研究,也对跨国公司与中国非政府组织的关系进行过一些案例研究。对西方学者的相关主要研究为中国企业研究自身与NGO的关系提供有价值的参考。

Non - governmental organization is one of the important parts in the non - market enviromnent. What is the impact of non- governmental organizations on the corporations, the principal part in the market？ How do the corporations deal with the non - govenunental organizations？ This has been widely researched by the western schoolars as well as the native Chinese Scholars, Their findings benefit much the manipulation of the relationship between corporations and non - governmental organizations. They also made some case research about the relationship between the multinational corporations and the Chinese non - governmental organizations. This article introduces and reviews the western scholars＇ researches about those questions.