论高等职业院校的公共关系

On Public Relationship of Vocational College

高等职业院校作为一个社会组织存在于特定的社会环境之中,恰当的处理各种关系,塑造自己良好的社会形象,直接关系着自身是否能得以长足发展。因此,高等职业院校必须重视良好公共关系的建立,加大高等职业院校宣传的力度,树立良好的社会形象。做好高等职业院校的公关工作,已成为当今高等职业院校的一项重要任务。

As a social organization in a given social environment, a vocational college should deal with all kinds of public relations properly and establish its favorable image in public because these are directly related to its development. Thus, the vocational college must set up good relation with its public, increase the strength of publicizing and build up upstanding social image. In a word, doing public relation work well has become an important task in the vocational college.