我国小家电企业的市场细分与选择策略

Study on Market Segmentation and Selection Strategy of Small Household Electrical Appliances Enterprises

我国的小家电产品目前正处于生命周期的成长期,它的外部营销环境正在逐步改善,可以预见,小家电市场将迎来新的消费高峰。小家电产品市场具有差异化、多样化的特征,必须对这一市场进行细分并选择目标市场,小家电企业才能在竞争中找到自己的发展空间。

Now Chinese small household appliances are undergoing the growth of life cycle,and its outer marketing environment is improving gradually. So we can forecast that small household appliances market will face a new consumptive tide. But our country＂ s small household appliances enterprises must carry out market segmentation and target market selection becanse of differentiation and diversification of small household appliances. Only in this way can they find their places among numerous competitive enterprises.