中国乡村旅游客源市场研究

Research on Chinese Rural Tourist Source Market

随着中国工业化、城市化进程的发展,越来越多的人选择到乡村去旅游,这是人们释放心理压力、回归大自然的需求,因此乡村旅游发展非常迅速。2006年我国把旅游主题确定为“乡村旅游年”,这更加说明了乡村旅游的重要性。从乡村旅游客源市场作为研究出发点,简要介绍了乡村旅游的背景和概念,研究了乡村旅游客源市场现状,最后给出了市场推广的主体与媒介。

With the development of industrialization and urbanization process of China, more and more persons chose the village to travel, this was the demand that people released psychological pressure and returned to nature, therefore its development was very fast. The year of 2006 our country＇s topic was rural tourism, this enhanced the importance of the rural tourism. This study used the rural tourist resource market as a starting point. Firstly, it made a simple description for background and concept of rttral tourism, and then it made a detail study on tourist resource market status, the finally it gave an answer for the corpus and media of the market expansion .