论邹韬奋的广告观

On Zou Tao-fen’s Advertising Outlook

邹韬奋一生创办主编过多种报刊并都取得了巨大成功,得益于他思想认识上高度重视新闻出版业“事业性”与“商业性”的有机统一,培植了独具特色的广告观。时至今日仍值得我们学习和借鉴。

Zou tao-fen had founded and edited a variety of newspapers in his whole life and had achieved tremendous success. It was based on his great importance inwardly on the organic unity of ‘careerism’and ‘commercialism’in the press publication industry The characteristic advertising outlook then was implanted. Until today, it is still worth studying and reference.