汉英广告的语言相似性与社会文化差异性

Similarities on Language and Differences on the Social Culture Between Chinese and English Advertising

广告语言是广告的一个重要组成部分,关系着广告的成败。另一方面,广告语不仅是一种特殊的语言形式,更是一种文化的体现。本文将对汉英广告语言特征的相似性和社会文化的差异性进行对比分析。

The advertising language,as an important part of the advertisement, is playing an essential role in the success of the advertisement, On the other hand, the advertising language is not only a special kind of language, but also a reflection of the culture. Tiffs thesis will analyze respectively the similarities on language and differences on social culture between Chinese and English advertising.