摘要
金融行业的业务特点决定了它必然要处理海量的数据,激烈的行业竞争决定了它对信息化领域有着更为迫切的要求。数据挖掘技术可以帮助金融企业公司获取最有价值的客户,然后针对客户特点采取独特的产品或市场营销战略,以求获得最佳收益。
The service characterization on financial profession has decided that it must process the magnanimous data. At the same time the profession competition has decided its urgent request to the information. The data mining technology may help the finance enterprise to gain the valuable customers, then adopts the unique production or strategy on the market marketing according to the customer characteristie, so that obtaining the best income.
关键词
数据挖掘
交叉销售
金融业
Data mining ,over lapping sale
Finance
