我国体育服装市场的现状及发展对策研究

Study on the Present Situation of Sportswear Marketing in China and Take Some Suggestion for It

通过查阅相关的文献资料,首先对体育服装市场进行了相关界定,在分析我国体育服装市场的现状和发展趋势的基础上,结合体育服装市场所面临的机遇及挑战,对我国的体育服装市场的发展提供相应的对策。

By looking up documentation, and naming the sportswear of China, we analysed the confronting and conflicting of sportswear marketing of China, while togethering with the statistics of sportswear industry of China, then take some suggestion for the development of sportswear marketing of China