耿马县文化事业发展的工作模式浅析

A Survey on the Working Model of Cultural Development in Gengma County

如今,文化发展越来越受到重视,文化发展被视作一种产业。为适应时代发展需要,耿马文化发展工作也到了探索以"市场化运作模式"替代"传统工作模式"这一课题的时候。

Nowadays, cultural development is more and more emphasized and recognized as an industry. To adapt to the social development, it＇ s time for cultural development institutions to explore a ＂ marketing operation model＂ in replace of ＂traditional model＂ in their work.