广告英语翻译中的修辞运用及美感功效

The Use of Rhetoric and Aesthetical Effect in Translating English Advertising Slogans

广告英语因其特殊的语言与功能常给翻译工作者带来一定的难度。翻译工作者在翻译广告英语时在遵循“信”,“达”,“雅”的基础上,可适当的运用不同的修辞进行翻译以取得意想不到的美感功效。

Because of their special language and functions, English advertising slogans often pose certain difficulty for translators. While in translating, guided by the principle of Honesty, Fluency and Elegancy, translators can at the same time try to employ different ways of rhetoric to achieve unexpected aesthetical effect.