联合促销:挡不住的营销新趋势

Joint Sales Promotion: New Marketing Tendency that can't be Kept Off

联合促销作为一种商品促销的形式,其目的与一般的促销形式并无两样。不同的是联合促销的企业不只在自家的产品上做文章,而是就两个或两个以上的企业主体,在资源共享、互惠互利的基础上,共同策划、同步运作,以期达到降低成本、互补双赢,最大限度地利用销售资源,实现最佳的促销效果。

As a form of goods promotion, the aim of joint sale promotion is not different from common sales promotion. The difference lies in that enterprises of joint sales promotion not only work on their own products but also plan and run business together on the basis of mutual resources and benefit so as to reduce cost, win on both sides, make best use of marketing resources and achieve the best effect of sales promotion.