投资组合策略模型在个人理财业务中的应用研究

Application Research on a Strategic Model of Portfolio for Personal Financing

把投资学和行为金融学的相关理论应用到商业银行个人理财业务中,采用定性与定量模型相结合的方法,提出具体的投资组合策略模型,实现客户投资收益最大化.

Based on investment and behavior financing theories, combining the methods of quality and quantity, a strategic model of portfolio for personal financing of commercial banks is provided, which can realize the maximum profit of customers.