面子与修辞

Face and Rhetoric

面子不仅是语用学研究的热门话题,而且与以言语交际为基准的修辞学紧密相关。在面子的言语形式修辞策略中,话语建构和话语理解的关键是对话语中社会角色的认知和把握;在面子的逻辑形式修辞策略中,积极和消极两类面子分别与传统的演绎和归纳模式相对应。东西方在上述两点既有共性,又有个性,在言语交际中予以重视是十分必要和有益的。

＂Face＂ is not only a dominant study in pragmatics, but is closely related to rhetoric based on verbal communication, in the face speech strategies, the key to the construction and understanding of a discourse is the cognition and grasp of the social role in discourse. In the face rhetorical strategies regarding logos, the positive face strategy is a deductive rhetorical strategy, whereas the negative face strategy is an inductive rhetorical strategy. Both similarity and dissimilarity exist between the Occidental and Oriental rhetorical patterns in those two aspects, and it is essential to give them full attention in verbal communication.