消费社会意识形态的运作机制分析

Views on the Structure of the Consumerism Ideology

随着上世纪西方发达国家进入消费主导的时代,消费不再简单地只是经济学和社会学意义上的需要———满足的活动而构成消费社会的意识形态。以工具理性的成就和物质的丰裕为表象,借助大众传媒与消费大众心理的里应外合,大众消费被成功地规划和组织并被纳入社会生产体系,同时有力地证明了社会的合法性。对于消费意识形态应该有如下的认识,即它是一定社会历史的产物,它是社会控制形式变迁的结果,它也是消费文化的现代表达,同时它也促生了新的人的自我异化。

Since 20th century, the time of consumer society was coming. Consuming was no longer the activity to satisfy human need alone and became the ideology of consumer society. With people＇s psychological acceptance,mass eonsuming was organized as a key factor of the economic system by the works of mass media and advertisements. Meanwhile, the legality of society was proved. That is how the ideology of eonsumer society works. What we must know is that consumerism ideology appeared in the special phrase of modern history as a result of development of society, and it is a new form of eonrtrol in this days, and it surely brought us alienation life with ourselves.