区域营销与福建茶叶产业集群研究

Study On Places Marketing And Fijian Tea Industrial Clusters

产业集群是提高区域经济竞争力的有效途径,区域营销因为产业集群的发展而引起人们的关注。区域营销与产业集群的内在联系,体现了市场与产业之间的互动。本文以福建茶叶产业集群为研究对象,剖析区域营销主体在茶叶产业集群过程中的积极作用,提出打造区域品牌、开展区域营销传播、创新茶叶营销方式、营造开放的区域营销环境等途径来提高福建茶叶产业集群竞争力的对策思路。

Industrial clusters are available route to increase the competition ability of region economy, places marketing arouse public＇s attention because of the development of industrial clusters. Places marketing have inherence relations with industrial clusters, and materialize the mutual action between market and industry. This article studies Fujian tea industrial clusters, anatomy the active function of places marketing, bodies in Fujian tea industrial development, bring out some countermeasures to improve Fujian tea industrial clusters＇ competition ability, such as create regional brand, develop regional transmit, innovate tea marketing methods, build open places marketing environment.