3[1]Agrawal,M.,Kumaresh,T.V.,and Mercer,G.A.(2001),"The False Promise of Mass Customization,"McKinsey Quarterly,no.3,pp.62-71.
4[2]Zipkin,P.(2001),"The Limits of Mass Customization,"MIT Sloan Management Review,Spring,pp.81-97.
5[3]Pine,B.J.,Ⅱ(1993),Mass Customization:The New Frontier in Business Competition,Boston:Harvard Business School Press.
6[4]Hart,C.W.(1996),"Made to Order:Technology is Making it Feasible to Reach That Market of One.Make Sure You're the First Mover,"Marketing Management,ISSN 1061-3864/American Marketing Association,pp.11-22.
7[5]Kotha,S.(1995),"Mass Customization:Implementing the Emerging Paradigm for Competitive Advantage,"Strategic Management Journal,vol.16(special issue),pp.21-42.
8[7]Kerin,R.A.,Jain,A.and Howard,D.J.(1992),"Store Shopping Experience and Consumer Price-Quality-Value Perceptions,"Journal of Retailing,vol.68,no.4,pp.376-97.
9[8]Maslow,A.H.(1954),Motivation and Personality,New York:Harper & Row.
10[9]Rogers,E.M.(1995),Diffusion of Innovations,4th Edition,New York:The Free Press.