论寿险营销乡镇网点拓展基础

寿险营销乡镇网点的拓展，一直是业内关注的焦点。加快拓展营销乡镇网点，既是寿险业市场竞争与生存的需要，也是寻求新的业务增长点的需要，更是贯彻落实科学发展观和《国务院关于保险业改革发展的若干意见》的时代要求。寿险营销乡镇网点的健康、持续发展，离不开空间明晰的市场基础、适度倾斜的政策基础、略具特质的人才基础、架构灵便的组织基础、积极进取的实践基础。只有基础巩固，才能永续经营。只有依托全面而可靠的基础，寿险营销乡镇网点才能快速健康发展，呈现出旺盛的生机和活力。

Expansion of life insurance distribution network in townships has always being a focus of attention in the industry. Accelerating distribution network expansion in townships is not only vital to a company＇s survival in market competition, but also a search for new growth sources of business. Nonetheless, it is a requirement in implementing the scientific concept of development and in implementing the ＂State Council Opinions on Reform and Development of the Insurance Industry＂. The healthy and sustainable development of the township network will not be possible without a clearly defined target market, appropriate preferential policy, unique pool of talented people, flexibly structured organization basis and proactive operational practices. Only by consolidating the foundation can the operation prevail. Only constructing a comprehensive and reliable foundation, can township network of life insurers prosper.