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在线拍卖网站综合评价指标体系研究 被引量:1

A study on comprehensive evaluation index system of online auction sites
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摘要 根据虚拟价值链中的RS模型中创建价值的方式,将在线拍卖综合评价指标划分为网站产品、拍卖规则、安全与支付、技术指标,然后再细分,建立合适的评价体系及权重,运用AHP层次分析法对易趣网和巴豆妖两个在线拍卖网站进行了综合比较,结果表明,建立的综合评价模型是比较合理可靠的。 A comprehensive evaluation index is divid and payment,technical factors based on RS model. into four parts:products for auctions, auction rules, security Then they are described in detail and they are assigned with different weights. At last,two online sites Of http://www.ebay.com.cn and http://www.tsauction.online-game.com. cn/ are compared with AHP method based on the comprehensive evaluation index system. The result shows shat the evaluation model is rather reasonable and reliable.
出处 《科技与管理》 2006年第6期126-129,共4页 Science-Technology and Management
基金 国家自然科学基金资助项目(79970024)
关键词 在线拍卖 评价体系 层次分析法 online auctions comprehensive evaluation index analysis of hierarchy process
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参考文献4

  • 1韩冀东,张艳妍,成栋,吴冠之.拍卖网站的评价指标体系研究[J].管理现代化,2004,24(1):36-40. 被引量:6
  • 2LU Y B,HUANG Z W,ZHANG J L.A study of online auctions in China mainland based on Rayport-Sviokla model[ C ].Third Wuhan International Conference on E-Business:Global Business Interface,2004.
  • 3PAUL KLEMPERER.Auction theory:a guide to the literatures[ J ].Forthcoming Journal of Economic Survey,1999(3):227-286.
  • 4CLAUDIA KESER.Trust in a networked world:experimental games for the eesign of reputation management systems,Working Paper,2003,42 (3):498-506.

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