齐云山道教休闲养生旅游市场培育研究

Of the Health-keeping Traveling Market in Taoism Qiyun Mountain

休闲养生旅游已成为21世纪旅游发展的大趋势,具有极其广阔的市场需求,而相关研究基本是空白。运用SWOT分析方法,以齐云山景区为实例对齐云山发展道教休闲养生旅游进行了分析,指出齐云山休闲养生旅游市场培育应采取综合开发、全面合作、突出特色、强化管理等战略对策,对其他景区发展休闲养生游具有一定的借鉴意义。

Health-keeping traveling,as a main trend in the 21st century,owns a huge market but little research focus.Taking Mt Qiyun.as an example,this paper uses SWOT ways to analyse its tourism development .It points out several strategies like comprehensive development,complete cooperation,outstanding features,and enhancing management,which are of great significance for the health-keeping traveling development of other tourist resorts.