论产品语义学与产品符号学之间的差别

Differences between product semantics and product semasiology

产品语义学和产品符号学已经成为产品设计的重要理论,但至今还少有文章着重阐述两者之间的关系,尤其是两者之间的差别。文章从产品设计的历史出发,探讨两者之间的差别。指出虽然两者在理论基础和产生的原因及发展过程上相互交织,但两者在理论意义和实践作用上,以及在未来的发展方向上还是存在着明显的差别。并强调指出,研究产品语义学和产品符号学要从产品设计出发,不能囿于符号学的理论。

Little study has been done into the relationship between product semantics and product semasiology, two fundamental theories in the field of product design, especially into the differences between them two. This paper is an exploration of the differences between the two theories with the history of product design as the starting point of discussion. It can he seen that the two theories interweave in terms of theoretical basis, arising causes and course of development. However, differences exist between them in theoretical significance, practical effect and developmental trend. Finally, this paper highlights that research on product semantics and product semaslology should he based on product design itself and should not he constrained in the theory of semasiology.