国内运营商3G启动策略畅想

Prospect of Domestic Carriers' 3G Launching Strategy

目前3G应用领域出现向生活实用型服务发展的潮流,移动服务也更多地出现与固网融合的迫切需求,为此,国内运营商面对即将来临的3G服务,都在根据自身已有的优势,采取各自的策略。中国移动可以依托已有的客户资源为重点,做好细分客户资源、开发丰富的个人服务等工作;中国联通则可以充分综合业务提供商的优势,在个人市场上开发有特色的服务,同时继续做好行业应用;现有的固网运营商则优先利用FMC,率先提供固网、移动融合的服务。

3G application showed its trened in developing forward to practical service in life when the desire of integrating with fixed network for mobile service is shown more and more, in this case. facing the coming 3G service, the domestic carriers are choosing their own strategies according to their advantages. China Mobile can focus on the existing customer resources, making subdivision and developiag abundant individual services. China Unicorn can fully integrate the advantages of service providers, develop services with characteristics in individual market, and keep on industrial application. The existing fixed network carriers can use FMC in priority and provide network and mobile, convergence services firstly.