企业营销主管的角色定位

A Brief Study on the Orientation of the Marketing Manager in an Enterprise

营销主管,作为企业的中层管理者和执行者,虽然是个很尴尬的职位,但却是一个很重要的关键岗位,是整个营销团队的领头人。要成为一名优秀的营销主管,不仅需要掌握一定的营销技巧,具有丰富的经验和相当的实力,同时还必须具备多方面的管理才能。这就要进行正确的角色定位。

Though in an awkward position, marketing manager, as a middle-class administer and executive in an enterprise, plays an important and key role and is the head of the whole marketing team, An excellent marketing manager should not only grasp some marketing techniques and posseas rich experience and power but also be equipped with certain administrative abilities, which calls for an accurate orientation of its role.