电视传媒的社会责任与文化品格思考

The Thinking of the Social Responsibility and Cultural Moral of the Television Media

今天的电视传媒承载着比以往任何时候都更重要的角色,21世纪的传媒依然会以电视为代表。社会对电视提出更高更为迫切的要求,电视传媒也需要为人类的健康文明生活发挥更积极的作用。电视传媒巨变愈发显得急促,发展遮蔽下的急功近利的表现形态不可忽视,要建立健康的电视传媒,应当倡导其在社会责任、文化品格上建立明确的认识。

The television which is still the main media takes the move important part now than everbefore. In order to satisfy the demand of the society, television media should have active effects for the building of healthy civilization. The developing of television media is so fast that there are many reverse appearances which are very thirsty for efficacy and interest. A healthy television media valuing social responsibility and cultural moral should be improved.