摘要
对东风商用车的营销渠道现状进行了分析,针对目前渠道冲突的形式,运用渠道冲突理论,提出了解决的对策。
The paper analysed the status of the marketing channel of Dongfeng commercial car, put forward some suggestions on solving the conflicts by the channel conflict theories.
出处
《湖北汽车工业学院学报》
2006年第4期78-80,共3页
Journal of Hubei University Of Automotive Technology
关键词
东风商用车
营销渠道
渠道冲突
Dongfeng commercial car
marketing channel
channel conflict
