成人高校、高职院校学报个性特色的构建与塑造

To Shape Characteristics of Journals of Adult Universities and Higher Vocational Colleges

成人高校、高职院校学报在客观条件欠佳的情况下,步履艰难,生存与发展受到严峻挑战。针对这一状况,关键和首要的问题,是要对自己进行准确定位,严守自己的办刊宗旨,根据定位、定性、定向三方面的共性与个性,决定自己期刊在内容上的基本风格,本着严肃、严谨、深沉的特点,选择相应的形式,来完整地体现个性特色,从而在市场竞争中站稳脚跟。

Under not good conditions, the journals of adult universities and higher vocational colleges are faced with severe challenge. The most important issue is to find the orientation, to closely observe the tenet of journal, to decide the basic style according to the commonness and specific property. The journals should choose a proper mode to embody their specific property and serioushess, preciseness so as to keep their legs in competition.