摘要
分析了市场经济条件下受众信息需求与体育新闻传播的现状,从体育新闻传播内容的“软化”及后现代发展趋势等方面,论述了受众需求与体育新闻传播发展趋势之间的关系,阐明了如何平衡两者之间的具体举措:了解受众需求而不一味迎合;正确理解后现代的大众化、浅俗化的内涵。
The paper analyses the receivers＇ demands and current situation of sports news reports in the market economy era in China. It also reveals the relations between the receivers＇ demands and the development trend of sports news reports, expatiates on the ways to balance the former and the latter.
出处
《体育成人教育学刊》
2006年第6期25-26,共2页
Journal of Sports Adult Education
关键词
体育新闻报道
受众需求
娱乐化
sports news report
receivers＇ demand
recreational
