我国体育用品业发展现状及对策

Status quo and development of sports product industry in China

分析了我国体育用品业发展的现状,针对所存在的产量大、利润小;技术含量少;企业规模小等主要问题,提出加大培育与开发市场、开拓国际市场、规范市场标准和提升国际竞争力等,符合新世纪我国体育用品业未来走向的发展对策与建议。

The paper analyses the current development of the sports product industry in China and points out that the enterprises are of great productive volume with little profits, with low techniques and small scope. It proposes that the development of the sports product industry should focus on the strengthening of the market development and exploration, standardizing the market operation and improving the international competence.