摘要
分析了我国体育用品业发展的现状,针对所存在的产量大、利润小;技术含量少;企业规模小等主要问题,提出加大培育与开发市场、开拓国际市场、规范市场标准和提升国际竞争力等,符合新世纪我国体育用品业未来走向的发展对策与建议。
The paper analyses the current development of the sports product industry in China and points out that the enterprises are of great productive volume with little profits, with low techniques and small scope. It proposes that the development of the sports product industry should focus on the strengthening of the market development and exploration, standardizing the market operation and improving the international competence.
出处
《体育成人教育学刊》
2006年第6期47-48,共2页
Journal of Sports Adult Education
关键词
体育用品业
体育消费
体育市场
sports product industry
sports consumption
sports market