南京广播事业生存状况及应对策略

State of Being of Broadcast Industry in Nanjing and Its Countermeasure

南京的媒介市场竞争具有标本意义,一直是业界关注和研究的对象。而随着近年来广播事业的崛起,这个市场的竞争格局又增添了新的变数。面对新的竞争形势,南京的广播产业挑战与机遇并存,本文从市场环境、自身存在的不足以及改进措施3个方面进行了考察,并对其集团化改革提出了应对策略。

With its symbolic significance, competition within the media market in Nanjing has caught the eye of the media industry and has been the object of study.In recent years, however, the competition pattern of the market has been varying with the development of the broadcast industry. Faced with the new competition condition, the broadcast industry in Nanjing bears both challenges and opportunities. This paper analyzes the market environment, its shortcomings and its countermeasures, and proposes the suggestion on the group-oriented reform.