摘要
With analysis of marketing theory, healthcare service radius is regarded as hospitals marketing scope and ability , on which each hospital expands his influence. In this issue, Hospitals are required to meet all kinds of customers’ needs, so that the marketing segment and orienta- tion are the prerequisite for success. If a hospital finds suitable mar- keting combination and even ab-sorbs his objective customers by those methods, It means that the hospital expands his services radius. The evidents research shows that those hospitals with taking care of customers’ interest and personal value will possess dis- tinctive advantage in marketing competition and hold bigger size of this healthcare market .
With analysis of marketing theory, healthcare service radius is regarded as hospitals marketing scope and ability , on which each hospital expands his influence. In this issue, Hospitals are required to meet all kinds of customers’ needs, so that the marketing segment and orienta- tion are the prerequisite for success. If a hospital finds suitable mar- keting combination and even ab-sorbs his objective customers by those methods, It means that the hospital expands his services radius. The evidents research shows that those hospitals with taking care of customers’ interest and personal value will possess dis- tinctive advantage in marketing competition and hold bigger size of this healthcare market .
出处
《中国医院院长》
2006年第24期18-25,共8页
China Hospital CEO
