出版社应重视信息资源的开发和建设

Press Should Attach Importance to Information Resource Development and Construction

对于现代出版社来说,如果想出版一本好的图书,能够畅销或长销的图书,就必须了解市场,了解读者的需求,也就要求出版社掌握一定的信息资源。文章概述了信息资源在出版社中的作用,出版社应掌握的几类主要信息资源。但是目前很多出版社对信息资源的建设还不够重视,没有认识到在这方面应该做哪些工作,因此,针对这个问题从几方面进行了论述。

In order to publish a good book or a book with constant sales volume, the publishing house has to be aware of the market, to understand what the readers need. Therefore, the publishing house needs to know some related information resources. This paper explains that information resources play a role in publishing. Also, it sums up several kinds of main information resources that the publishing house should grasp. But a lot of publishing houses still pay little attention to the construction of the information resources at present. And they have not realized what should be done in this respect. Therefore, this thesis describes from several respects to this question.