基于数据挖掘的客户营销效果分析

Analysis of Customer Marketing Results based on Data Mining

利用数据挖掘技术,结合试验设计的思想,采用多种分析方法从两个角度,通过对一家电信增值业务提供商在客户流失危险度模型指导下的针对性营销效果进行实证分析。分析结果表明,在数据挖掘指导下特定的针对性客户营销策略在增加企业用户数量和提高用户质量方面有显著效果。

A real-evidence analysis about pertinence marketing results to a telecom increment service is performed from two views under the guidance of the customer loss dangerous degree models by use of data mining technology ,in coordination with test design idea,adopting multi analysis method. The analysis result shows that it has prominent effect of the made pertinence customer marketing strategy in increasing user＇s quantity and improving user＇s quality under the direction of data mining.