古代词话作者的自我传播意识——中国古代诗词传播现象研究

On Ci Poetry and Author’s Own Spreading Consciousness——the Chinese Ancient Poems and Ci Poetry Spreading Phenomenon

词话作者在词话中大量记述自己的作品,这一文学现象包含着古代文人学者朴素的传播意识。为了更好地传播自己的作品,词话作者运用的传播方法、技巧主要有两个,一是利用“晕轮效应”原理,或把自己的作品与名家作品相比较,或追作、补作名人作品并把它们附在名人作品之后;一是通过记录逸闻轶事和谶诗等加强其故事性、传奇性和神秘感。与词集等传播媒介相比,词话在传播己作方面具有其特点和优势,因而成为词话作者传播己作的理想选择之一。

the author of Ci poetry wrote lots of works in Notes and Commentaries On Ci Poetry, this literature phenomenon includes the simple spreading consciousness of ancient scholar.For spreading their works better, the authors use mainly two spreading methods, one is to make use of ＂the halo effect＂ principle, comparing their works to the expert works, or making track for the expert works and attaching them after expert works;One is to record the stories and poems to strengthen the story, legend mysterious feelings etc. With the works of Ci poetry comparing, Notes and Commentaries On Ci Poetry have their characteristics and advantages in the aspects of spreading own works, as a result become one of the ideal choices of Notes and Commentaries On author of Ci Poetry.