企业战略联盟的品牌效应分析

Analysis on Brand Effect of Enterprise Strategy Alliance

构建企业战略联盟是一种快速、高效的建立品牌效应的重要途径。它可以使联盟各方原有的强势品牌,借助联盟趋向行业品牌垄断效应、联盟中强势品牌对弱势品牌的示范效应、联盟中强势品牌对弱势品牌的激发效应和联盟中跨国公司实施的品牌本土化策略效应。

To set up the business enterprise strategy alliance is a kind of fast, efficient establishment of a brand effect. By the alliance, the original pre-eminent brand of every branches can show the brand monopoly effect, the demonstration effect, and the inspiration effect of pre-eminent brands to inferior brands, and the localization strategy effect by the multinational companies.