摘要
品牌是房地产行业新一轮竞争的重点,文章从分析房地产行业的品牌现状入手,揭示房地产企业实施品牌战略的现实意义,提出房地产企业品牌战略实施的有效途径。
Real estate enterprises pay more attention to the brand now. This paper analyzes the status quo of the brand, reveals the practical significance for real estate enterprises to carry out the brand strategy, and puts forward some feasible ways for real estate enterprises.
出处
《四川理工学院学报（社会科学版）》
2006年第6期80-83,共4页
Journal of Sichuan University of Science & Engineering(Social Sciences Edition)
关键词
房地产
企业品牌
战略
real estate
enterprise brand
strategy
