中国版权贸易“逆差”:“走出去”面临的挑战和对策

China's Deficit in Copyright Trade: Challenge and Solution

自加入“伯尔尼公约”和“世界版权公约”以来,中国的版权贸易发展驶入了历史的快车道。但版权引进与输出的比例长期失衡,“逆差”现象十分严重。造成这种现象的原因,在于中西文化差异、读者阅读心理、文化体制先天不足、出版机构创新能力不够、人才匮乏等多种因素。加快文化体制改革,有效借鉴国外经验,大力培育版权代理机构,加速专业人才培养,是促进版权贸易平衡,保证“走出去”战略成功的关键。

Since the Berne Hedge and the World Copyright Convention, copyright trade in China has developed on a speedway. However, the proportion of copyright import and export is unbalanced and there is a large deficit for several reasons： cultural differences between East and West, reading mentality of the public, innate deficiency in the cultural system, insufficient creativity of the publishers, and lack of copyright staff. The key to improving copyright trade and ＂going out＂ lies in reform of the cultural system, introduction of foreign experience, development of copyright agencies, and training of professional talents.