摘要
依次从“横向”、“纵向”和“面板”角度来研究各种体育彩票和福利彩票的人均购买量决定因素,以此解答玩法不同和发行主体不同的彩票之间的关系,彩票人均销量与人均收入的关系。研究发现,体彩与福彩之间并没有显著的替代关系,随着收入增加,彩票人均销量将下降,低收入阶层为购买彩票的主要群体,未来我国彩票业市场容量当在1000亿元左右。在此基础上,对于我国彩票业的发展提出建议。
This paper studied the determinants of per capita sales of different sport and welfare lottery from the angle of vertical, horizontal and panel so as to make clear the relation among different in rules or issuing subject and the relation between lottery sales and income per capita. The result showed that there was no significant substitute relation among sport and welfare lottery. With the increasing of income ,per capita sales of lottery decreased. Lower income class is the main body of buying lottery and the sale of lottery will amount to 100 billion Yuan in the future. Based on it,some policy suggestions were put forwarded for the future development of the lottery industry in China.
出处
《体育科学》
CSSCI
北大核心
2006年第12期30-35,共6页
China Sport Science
关键词
彩票
销售
收入
市场
中国
lottery
per capita sales
income effect
market capacity
China
