我国奥运争光类竞技体育服务产品的有效供给研究

Research on Effective Supply of Sports Service Products for Olympic Glorious Strategy in China

从经济学有效供给的视角出发,采用文献资料调研、访谈、统计分析和比较分析等方法,把竞技体育看作一种社会生产活动,并通过合理、有效地配置资源,产出能满足社会各方面需要的竞技体育服务产品的过程;提出奥运争光类竞技体育服务产品有效供给的概念,分析实现竞技体育服务产品有效供给的3种主体的运作机理;重点分析我国奥运争光类竞技体育服务产品的有效供给。

From the view of effective supply of economics, through using the method of literature ,interview,statistics and comparative analysis ,this paper regarded elite sports as social productive activity, and development of elite sports as process of producing sports service products which met the different needs of the society through allocating resources rationally and effectively, put forwarded the concept of effective supply of sports service products for Olympic Glorious strategy ,analyzed the operating mechanism of three kinds of suppliers that realized the effective supply of sports service products and particularly discussed the effective supply of sports for our Olympic Glorious strategy.