摘要
我们正在亲眼目睹企业和顾客之间象征性”婚约”关系的一场变革。
毫无疑问，企业在开发某个产品或是进行某种创意时，参考顾客的意见已经不算什么新鲜事了。但是，日渐复杂的商业环境已经促使这～过程向着一种更有趣，甚至是更激进的新模式演变。
We are witnessing a transformation in the figu- rative contract between companies and people.
Seeking consumers＇ input during the process of developing a product or idea is not, of course, a new idea. But the future＇s increasingly complex marketplace has already spurred an evolution of this process to interesting-and even radical-new models.
出处
《成功营销》
2007年第1期32-33,共2页
V Marketing China
