期刊文献+

国产摩托和客车在东南亚的不同遭遇引发的深层思考

A Reflection on Domestic Motors and Coaches in Asia
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摘要 The fact is that in the Southeast Asian market, China’s coach products beat those from Japan, while China’s motor products were beaten by Japanese competitors. The author raises the question of why this is happening and encourages thought on what is the best strategy for building international branding. The fact is that in the Southeast Asian market, China' s coach products beat those from Japan, while China's motor products were beaten by Japanese competitors. The author raises the question of why this is happening and encourages thought on what is the best strategy for building international branding.
作者 刘云
出处 《商用汽车》 2007年第1期42-43,共2页 Commercial Vehicle
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