摘要
对于运输市场而言,消费者的逐渐成熟和多元化发展势必对其提出更高的要求,采用定制营销策略无疑是运输企业适应社会发展需要,顺应时代潮流的一项明智之举。
For transport marketing, higher demanding will be brought forward with the maturing and diversification developing of consumer. It is wisdom for transport enterprises adapting to the social developing and complying with the trend of the times to take customized marketing strategy.
出处
《交通标准化》
2007年第1期57-59,共3页
Communications Standardization
关键词
定制营销
个性化
运输市场
服务市场
customized marketing
individuation
transport market
service market