消费意识形态结构析评

Views on the Structure of the Consumption Ideology

随着西方发达资本主义国家进入消费主导的时代,消费不再简单地只是经济学和社会学意义上的需要满足的活动而构成消费社会的意识形态。以工具理性的成就和物质的丰裕为表象,借助大众传媒与消费大众心理的里应外合,大众消费被成功地规划和组织并被纳入社会生产体系,同时有力证明了社会的合法性。对于消费意识形态应该有如下的认识,它是一定社会历史的产物,它是社会控制形式变迁的结果,它也是消费文化的现代表达,同时它也促生了新的人的自我异化。

Since the 20th century, with the advent of the consumer society in the advanced Western countries, consumption was no longer an activity to satisfy human needs alone and has become the ideology of the consumer society. With people＇ s psychological acceptance, mass consumption has been organized as a key factor of the economic system by the works of mass media and advertisements. Meanwhile, the legality of society has been proved. That is how the ideology of consumer society works. What we must know is that consumption ideology is a result of the development of modern history in a special phrase, and it is a new form of control in these days, which will surly bring us self alienation.