杨红樱现象之我见

My View of the Phenomenon about Yang Hong-ying

作为上个世纪90年代涌现出来的儿童文学新生代作家,杨红樱以其骄人的战绩赢得了儿童文学界的注目。自身作品定位的准确,成功的宣传和推广,童书市场的日渐繁荣,共同成就了杨红樱以及“杨红樱现象”。尽管评论界对此褒贬不一,但笔者认为,“杨红樱现象”给发展较为滞后的童年文学的写作与出版提供了有益的启示,并从文本、读者定位、市场运作等方面进行了探讨。

As a juvenile literature author of new generation, Yang Hong - ying came to the fore in 1990＇ s and became pepular in the circle of juvenile literature for her great achievements. It was her correct orientation of writing, the successful publication and introduction, and the growing boom of children＇s book market all together crowned Yang Hong - ying and the ＂Phenomenon of Yang Hong- ying＂. Despite different attitudes of the critic circle, the author believes that such a phenomenon offers us some helpful inspiration for solving the lag development situation of juvenile literature writing and publishing, while probes into questions about text, orientation of readers and marketing operation.