浅议中国乳业变化及酸奶产业的发展趋势

Development Trend of Chinese Dairy and Yogurt Industry

对中国乳业结构的变化、产品的差异化、市场的竞争焦点作了分析和阐述,得出当前乳业的发展趋势为健康引领时尚,如发展大豆酸奶、果肉酸奶、蔬菜酸奶和活性乳酸菌酸奶等健康型酸奶,指出需对酸奶产品进行差异化细分,才能在激烈的、白热化的乳业市场竞争中争得一席之地。

A multianalysis and detailed description of the Chinese dairying industry, product variation, market competition indicate that the development trend of the dairying industry should incorporate the fashion of health and nutrition, and develop healthy yogurt products such as soybean yogurt, fruit pulp yogurt, vegetables yogurt and active lactobacillus yogurt. A share in the intensively competitive dairy market needs to be based on product variation and diversity.