高校体育产业发展现状的研究

On Current Situation of Development of Sports Industry in Higher Schools

我国高校体育产业结构单一,其科研条件、资金和人才优势未能在体育产业化发展中发挥应有的作用。旧体制及管理理念的惯性影响,相关政策法规的不健全是高校体育产业化发展的限制因素。但在经济全球化浪潮到来之际,高校体育产业也必将全方位地被融入到体育产业总体发展与竞争当中。

Sports industry of higher schools is an important part of sports industry in modern society, while it falls behind the development of sports industry in China. Its structure remains single and its advantages in research facilities, fund and talents are not brought into a full play. The traditional system, ideas and imperfect policies hold back its development. Under the condition of economic globalization, sports industry of higher schools will certainly be involved in the development and competition of sports industry.