乡村旅游地的旅游形象定位策划

A Tourism Image Positioning Planning Rural Destination

旅游地的旅游形象是吸引旅游者的关键因子,也是决定旅游地是否可持续发展的重要因素.旅游地进行形象定位,是旅游区策划的重要组成部分.文章在论述乡村旅游地形象概念的基础上,结合参加的课题研究所积累的信息,探索乡村旅游地旅游形象形成的基本过程,以探讨如何定位乡村旅游地的旅游形象.

The image of tourism destination is a key factor to attract tourists,and it is also an important reason to decide sustainable development of rural area. The tourism image positioning is important component of rural tourism area. It is based on discussing the tourism image conception of rural destination and connect accumulative information that I took part in the research, then try to explore the foundation course of tourism image of rural destination and discuss how to plan the tourism of rural area.