物流服务动态博弈分析

Dynamic game analysis on logistic service

针对我国物流企业竞争十分激烈的现实,从物流企业提供的服务价格与服务质量关系角度出发,用纯战略Nash均衡和混合战略Nash均衡等方法进行探讨,提出针对不同物流企业提供不同服务质量的差别定价战略,得出此战略能使物流服务的供应方和需求方均得益的结论,发现差别物流服务价格反映物流服务价格与物流服务质量的正相关关系.

Faced fierce competition among Chinese logistic enterprises, the service price and quality is studied by applying the game theory （pure strategic Nash equilibrium ＆ admixture strategic Nash equilibrium）. It is pointed out that the different price according to different service quality is not only good for logistic enterprises to get more benefits, but also beneficial for improvement of service quality. It is also found out that the different logistic service price reflects the positive correlation between logistic service price and logistic service quality.