摘要
在现阶段消费心理对消费行为有着重要的影响。在以消费者为中心的市场营销活动中,企业要在激烈的市场竞争中占有更多的市场份额,就只有在掌握和了解消费者心理的基础上,有针对性地制定适应消费者心理需求的营销策略,才能在竞争中占据有利地位,获取更多的市场机会与商业利润。
At present, consuming psychology has an the pursuit of marketing trade which makes the center of consumer, to obtain more marketing shares for an enterprise, he have to master and compared consumers' psychology and make selling strategies .At last, he can get an advantageous position and make more profits and marking
出处
《社会心理科学》
2006年第5期36-40,共5页
Science of Social Psychology
关键词
消费心理
购买决策
营销对策
consuming psychology
buying
decision
marketing
strategies