解析城市中学生的消费心理与消费行为

A Research on the Psychology and Behavior of Middle School Student Consumers

城市中学生所接受的教育、所处的校园环境以及该年龄特殊的心理特征等因素使得这一阶段的个体有着特殊的消费心理和消费行为。对他们的消费心理和消费行为进行研究,提出相应的建议及对策,是有现实意义的。本文对当代城市中学生的消费水平、消费方式、消费心理的特点及其影响因素作了分析讨论并提出干预的对策。

Middle School students have their distinct consumer psychology and behavior as a result of their education, school environment and age mentality. The article treats of present-day Middle School student consumers＇ consuming level, structure, manner, psychological characteristics, the influencing factors as well as the coping strategies.